AI CRMs are transforming the way modern businesses sell and serve.
Sure, regular CRMs can track contacts and sales. But they can’t do all the advanced things AI-powered CRMs can.
In fact, integrating AI into your CRM could be the upgrade you’ve been waiting for to boost your sales and service efficiency by adding intelligent automation, real-time data analysis, and smarter decision-making to your workflow.
But here’s the catch: not every AI CRM is worth your time.
Not every AI CRM software is worth your attention, though, which brings us to the purpose of this article.
That’s why in this guide, we’ll cover:
The top AI CRM tools you should consider in 2025
How to evaluate whether an AI CRM aligns with your business goals
What to expect when transitioning from a traditional CRM to an AI-powered one
And why these platforms made our shortlist
Let’s dive in.
What is an AI-powered CRM?
An AI-powered CRM uses artificial intelligence to help you use customer data to fast-track sales.
It can predict churn, personalize outreach, and recommend actions to enable you to close a sale based on customer behavior.
Unlike the traditional CRM, whose primary function is to store data, an AI CRM analyzes information to guide real-time decisions.
It can identify weak points in your pipeline, score leads depending on their likelihood to convert, and automate tasks such as follow-up reminders or ticket routing.
That way, you can have a system that allows you to prioritize the right leads and, by extension, increase conversion.
What should you look for in an AI CRM?
The choice of one AI-powered CRM depends on your needs.
To make it easier, here’s a quick table of the must-have features to keep in mind:
And here are the details…
- The ability to give accurate, real-time insights from customer data
You want an AI CRM that can collect the correct data. More importantly, though, you’re better off with a system that can do the following automatically: –
Analyze contact behavior
Track deal trends
Identity customers are likely to drop out of the sales conversation
With such insights, you can act from a point of information, follow up more effectively, and close deals that might otherwise stall.
- Predictive lead scoring
A good AI CRM should score leads. On top of that, it must show you how it calculates those scores.
Look for a tool that allows you to know and show why a lead is hot or cold based on engagement, buying signals, or previous patterns.
Transparency helps sales reps trust the system and enables them to optimize their efforts on the right prospects.
- Workflow automation that saves hours
AI in CRM should reduce the time spent on repetitive work.
Therefore, choose a tool that can automate tasks such as logging calls, creating follow-ups, and assigning tickets. Better yet, go for a platform that can write emails, summarize meetings, or route customer inquiries based on urgency.
The more AI CRM can automate your workflow, the more time you’ll have to sell and build customer relationships.
- Offers built-in privacy and data governance controls
AI is only as good as the data it uses. And customers expect you to use their data responsibly.
Therefore, ensure the tool has user permission settings, audit trails, and tools to manage consent. Without these, you could be staring at a possible data breach and broken trust.
- Integration with your existing tools
Even the smartest AI won’t help if it’s stuck in a silo.
Choose a CRM that connects easily with your email, calendar, customer service platform, and marketing tools. A well-integrated system means your AI has more context to work with, and your team won’t waste time switching between tabs.
- Pricing vs. Features
You can only buy what you can afford. So, look for a reasonably priced CRM whose pricing aligns with your budget.
It is also important to consider what you’re getting for the price. Again, you don’t want to go for a cheap AI-powered CRM tool that can’t do the job. Buy a platform that offers a healthy balance between the features and the price.
What are the best AI CRMs to go with in 2025?
You now know the basics of AI-powered CRMs. It’s time to zero in on the top-rated platforms. But before I do, there’s one more important topic to cover.
How did I choose the top tools?
We scoured the market in search of the best AI tools for CRM. Here’s how we narrowed down our options.
Let’s now see what each of the AI CRM software I hand-picked can do.
1. HubSpot CRM + AI tools
HubSpot’s CRM is integrating AI into its platform to help sales, marketing, and service teams work more efficiently and effectively. And the company isn’t treating AI as an add-on. Instead, it’s building AI into its core features.
Sales teams can now use HubSpot’s AI to write follow-up emails, summarize call notes, and get suggestions on how to move deals forward.
The CRM also analyzes contact data and past activity to automatically prioritize leads, allowing reps to focus on high-intent opportunities.
On the marketing side, HubSpot’s AI can help generate emails, draft blog outlines, and improve campaign targeting based on user behavior. That way, marketers have the head start they need to optimize campaigns with less manual work.
HubSpot’s notable AI tools include ChatSpot, which lets users ask questions and generate content using chat prompts. You also get a Content Assistant to write emails and marketing copy using OpenAI’s models.
Meanwhile, Meet Breeze, HubSpot’s AI meeting assistant, adds call summaries and follow-up suggestions into the CRM.
HubSpot’s AI is still developing, though.
It doesn’t offer the deeper predictive analytics or robust automation that larger enterprise CRMs provide. So if you’re looking for AI to drive strategy or forecast results, you may find its capabilities limited.
But if you’re in for a simple, well-integrated CRM with ready-to-use AI tools, HubSpot can be a great pick.
How much does HubSpot CRM + AI tools cost?
HubSpot’s AI cost depends on your plan and usage.
AI tools, such as ChatSpot and Content Assistant, are available in all paid plans, which start at $20 per user per month. AI features, like Meet Breeze and advanced automation, may require higher-tier plans or usage-based credits.
2. Pipedrive AI
Pipedrive AI, designed to help sales teams close more deals with less guesswork. From analyzing deal progress to optimizing outreach, the AI actively supports your pipeline management by surfacing key insights and next-best actions.
With Pipedrive AI, you get:
Predictive deal insights: AI evaluates email activity, deal stage, and prospect behavior to flag risks or opportunities early.
Automated reminders and suggestions: Never miss a follow-up, and get nudges to take action when a deal stalls.
Real-time performance tips: Get personalized insights to help your team stay aligned and hit targets.
Smart notifications feed: Everything — from updates to suggestions — is delivered in a single, focused view.
Beyond decision support, Pipedrive also offers AI tools like:
AI-powered email generator & summarizer
LeadBooster chatbot for automated lead capture
Smart app recommendations based on your workflows
It integrates seamlessly with platforms like Slack, Klenty, and Wingman, making it easy to extend its capabilities without leaving your existing stack.
While Pipedrive’s AI tools are primarily geared toward sales teams (and don’t dive deep into marketing or service workflows), they’re incredibly effective for teams looking to manage pipelines and close deals faster.
If streamlining your sales process is a top priority, Pipedrive AI is absolutely worth exploring.
How much does Pipedrive’s AI sales assistant cost?
Pipedrive Pricing starts at $14 per seat, per month...
3. Salesforce Einstein
Einstein is a good AI CRM tool if you’re looking for one integrated into the Salesforce ecosystem.
Its most notable capabilities include providing real-time lead scoring, call summaries, and email suggestions based on CRM data.
With what Salesforce Einstein can do, sales reps can easily know which deals to pursue and how to follow up. Managers, on the other hand, get a bird’s eye view of pipeline activity.
Einstein, as you’d expect with any solid AI tool, also makes it easy to automate repeatable steps in your process.
It enables you to create AI-driven actions using Salesforce tools, such as Flows, Apex, and MuleSoft APIs. As a result, your AI setup can match how your team already works, not the other way around.
Salesforce Einstein, however, can’t generate new leads or run outbound outreach on its own like Jason AI. It works best once prospects are already in your system or are already using Salesforce.
How much does Salesforce Einstein cost?
Einstein is available as an add-on for $75 per user per month if you’re on the Sales Cloud Enterprise plan. It’s also included as a standard feature in the Unlimited and Einstein 1 Sales editions, which range from approximately $330 to $500 per user per month.
4. Zoho CRM with Zia
Zoho CRM comes with Zia, a built-in AI assistant that promises to help users save time and make better decisions.
Zia can score leads, predict deal outcomes, and detect anomalies in your sales data. These insights help salespeople chase good deals and meet their monthly quota.
Zia also suggests the best time to contact each lead so your team reaches out when they’re most likely to get a response.
Furthermore, Zia also monitors competitor mentions in emails and alerts you when prospects bring them up. That way, you can step in quickly with a better pitch or counteroffer.
What’s more, Zia can clean up CRM data and enrich records with missing info, ensuring your data is always up to date.
And if you have a more specific need, Zoho offers tools such as Prediction Builder and QuickML. These let you create custom AI models that align with your sales process.
With its capabilities, Zoho’s AI delivers plenty of value, especially if you want to improve targeting and keep your team on task.
It is important to note that while Zia is a solid AI CRM tool, some users report that it has a steep learning curve. Others say some features may require setup or admin training.
How much does Zoho CRM with Zia cost?
Zia is available in Zoho’s Enterprise and Ultimate plans, which cost $28 and $36 per user per month. So, if you’re on Standard or Professional plan, you’ll need to upgrade to Enterprise or Ultimate to use Zia’s AI features
5. Close CRM
Next up in our list of the best AI CRM tools is the Close CRM.
Close claims it’s 50% faster than other CRMs. While that depends on who you ask, one thing is undeniable. Close can deliver what it promises if its features are anything to go by.
First, the CRM boasts AI tools to automate follow-ups, email responses, and task reminders. Thus, your reps can spend less time on admin work and more time talking to leads.
In addition, you can call, email, text, log activity, and manage deals from a single screen.
It offers features such as bulk emailing, call tracking, lead imports, and live activity feeds to keep your team updated in real-time.
Users often mention how easy it is to get started. The interface is clean and intuitive, and most teams can get it up and running quickly.
The main limitation of Close is that it doesn’t offer customer success tools, such as health scores or churn prediction. So, if your team needs to manage post-sale relationships at scale, this may be a drawback.
But if your goal is to contact more leads and close faster, Close has what it takes.
How much does the Close CRM cost?
Close CRM is available in Essentials, Growth and Scale tiers. These plans cost $35, $99 and $139 per seat per month, respectively.
6. Freshsales (Freshworks)
Freshsales thrives on simplicity. It is easy to use and set up, according to customer reviews.
Freddy AI is the engine that powers Freshsales. The AI scores deal, recommends the next steps for the sales rep and writes prospecting emails.
Freshsales also consolidates all customer data on one screen, enabling your sales team to quickly see the status of each deal. They can then personalize outreach based on contact activity and plan their follow-ups accordingly.
Freddy also keeps your pipeline in check. It helps you determine what’s slowing down sales and forecast revenue. As a result, your sales team can know where to focus before the month ends.
Furthermore, the CRM centralizes email, phone, chat, and social media interaction. Hence, users can easily pick up conversations on any channel without losing context.
Freshsales has a few downsides.
One. Its AI features are available in higher-tier plans, which means you might end up paying for features you don’t need.
Two. Its generative AI leans more towards sales tasks and doesn’t extend into deeper analytics or service workflows.
Still, Freshsales is a worthwhile AI-powered CRM for businesses of all sizes.
How much does Freshsales cost?
Freshsales is available in three tiers—Growth, Pro and Enterprise—which cost $9, $39 and $59 per user per month, respectively.
7. Apollo io
Apollo io is an all-in-one AI sales platform offering prospecting, outreach, and pipeline management tools.
The platform features a massive database of over 275 million B2B contacts to help create highly targeted pipelines. It also allows you to find verified emails and phone numbers so your reps can reach more prospects faster.
In addition, Apollo automatically enriches contact records, reducing manual research and providing representatives with the right context.
Meanwhile, the built-in Call Assistant helps with conversations by offering live scripts, logging notes, and tracking call outcomes.
Moreover, you can create outbound sequences that combine email, phone, and LinkedIn. This lets reps run campaigns directly from Apollo.
However, Apollo’s CRM isn’t fully fledged compared to some competitors. For instance, it doesn’t offer the deeper deal tracking and forecasting tools that full CRM systems provide. So, if you’re running a complex sales process, you may need to connect Apollo to a standalone CRM.
But Apollo holds its own if you’re looking for an AI CRM tool to scale your outbound prospecting.
How much does Apollo io Cost?
Apollo offers a free forever plan for some of its features. Though its pricing starts from at $49 per user, per month...
Which AI CRM is best for your business?
The best AI CRM tool depends on what you want to achieve. Here’s a quick guide to help you match the right AI CRM to your goals:
If you’re already on Salesforce, Einstein gives you the insights that make it easier to prioritize deals. HubSpot, on the other hand, works well for those who want AI features built into a simple CRM setup.
Meanwhile, if you want to score leads and predict outcomes, Zoho, with Zia, can help guide your next steps.
The bottom line is, choose AI CRM software that solves your current problems and fits into your workflow.
What should you consider before switching CRMs?
You shouldn’t move to a new CRM on a whim. You want to make sure migration doesn’t interfere with your sales process. So switch, take a step back and assess what matters most for your business. Below are the crucial areas to review:
Data migration process: Check if your current CRM facilitates the easy export of contacts, deals, and activity history. Also, confirm that the new CRM lets you import that data in a clean, structured way. A messy migration can break workflows or cause you to lose important deal information.
Feature alignment: List the specific things you want to improve, like lead scoring, task automation, or sales forecasting. Then, match those needs with what each AI CRM offers. Don’t get distracted by extras you won’t use.
Learning curve: Consider how long it might take your sales reps to learn the new CRM. A tool with too many steps or unclear workflows can lower productivity. Select a platform with a straightforward layout and adequate onboarding support.
Integration with your existing stack: Ensure the new CRM integrates seamlessly with your current tools, including email, calendars, calling apps, and reporting dashboards. This ensures your data flows cleanly across your process.
Long-term value: Don’t just look at the monthly price. Consider what features you get at each tier and whether they help you close more deals or reduce manual work.
Scalability: Pick a CRM that can handle more users, leads, and deals as your business grows. You don’t want to outgrow your system in a year.
Wrapping Up- AI CRM
If you’re a forward-thinking business, you should consider adding an AI CRM to your tech stack (if you haven’t already).
Gone are the days when the work of a CRM was to store contact data. We now have AI-powered CRMs, which can help supercharge your sales process and drive revenue.
No matter if you want to improve follow-ups, score leads more accurately, or reduce time spent on admin work, getting the right AI CRM tool can help move the needle
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