Did you know that, according to a study by Salesforce, sales reps spend nearly 70% of their time on non-selling tasks, like updating CRMs, managing admin work, and chasing unresponsive leads?
It’s no wonder so many sales teams feel stuck juggling busywork instead of actually selling.
The energy that should go into building relationships often gets lost in spreadsheets and repetitive follow-ups.
But sales is changing fast. With the rise of AI sales agents, teams are starting to hand off that repetitive grind, letting intelligent digital reps handle outreach, qualify leads, and even personalize follow-ups automatically.
These tools don’t just make sales faster; they make it smarter, helping you stay focused on conversations that actually close deals.
In this post, we’ll explore the 7 best AI sales agents for 2025, comparing their intelligence, automation power, and how they can transform the way you sell.
Lets Dive in...
What Is an AI Sales Agent?
An AI sales agent is like having a digital sales teammate that never misses a follow-up.
It’s an intelligent system designed to automate parts of the sales process from finding leads to sending outreach emails and updating CRMs, all without constant human input.
These agents work by combining large language models (LLMs), your existing CRM data, and automation workflows. Together, they can research prospects, personalize messages, and even manage parts of your pipeline in real time.
For example, imagine an AI agent that scans LinkedIn for qualified leads, crafts tailored outreach emails based on each profile, and automatically logs every interaction into HubSpot or Salesforce.
In short, AI sales agents help sales teams save time, improve conversions, and keep outreach running 24/7 - even while you sleep.
Why Businesses Are Switching to AI Sales Agents
Sales has always been a numbers game but the way teams hit those numbers is evolving fast. Instead of spending hours manually finding leads or sending repetitive follow-ups, more businesses are now turning to AI sales agents to handle the heavy lifting.
Here’s why the shift is happening:
Less manual prospecting, more selling – AI agents can automatically identify and qualify leads, cutting hours of research into minutes.
Consistent follow-ups (no more forgotten leads) – They never skip a reminder or lose track of a conversation, keeping your outreach steady and predictable.
Data-driven personalization – Each message can be tailored to the lead’s company, role, or activity; helping boost response rates naturally.
Seamless CRM integration – From HubSpot to Salesforce, AI sales agents automatically sync notes, emails, and deal updates.
Scalable growth – You can expand your outreach and pipeline without hiring more reps letting your team focus on strategy and relationship-building.
In short, AI sales agents don’t just make selling faster, they make it smarter and more sustainable.
What to Look for in an AI Sales Agent
Not all AI sales tools are created equal. Some only automate small tasks, while others manage your entire sales cycle from lead generation to deal follow-up. If you’re choosing an AI sales agent for your team, here are a few key things to look out for:
Automation depth – The best tools don’t just send one-off messages, they can run complete outreach sequences, qualify leads, and schedule follow-ups automatically.
CRM integration – Make sure it connects smoothly with your existing systems like HubSpot, Salesforce, or Pipedrive to keep your data synced and your workflow simple.
Personalization capabilities – Look for platforms that use AI to tailor each message to the lead’s role, company, or behavior, that’s what makes outreach actually convert.
Ease of use – A great AI agent shouldn’t require a developer. Choose one with no-code setup or guided workflows so your team can start fast.
Analytics & insights – Real-time tracking helps you see which messages, cadences, or campaigns perform best and lets the AI learn from every result.
Choosing the right tool isn’t just about automation, it’s about finding a system that works with your team, not against it.
The 7 Best AI sales Agents in 2025
Jason AI SDR (Reply io) – Best for automated outreach and multi-channel prospecting
Ava by Artisan – Best for autonomous sales engagement and personalized lead handling
Lindy – Best for customizable outbound workflows
Relevance AI – Best for building custom sales flows with minimal code
Regie ai – Best for writing high-performing email and call sequences at scale
Apollo – Best for teams that want everything in one platform
Agent Frank (Salesforge) – Best for AI-driven sales personalization and campaign execution
1. Jason AI SDR (Reply io) - Best for automated outreach and multi-channel prospecting
Jason AI SDR, built by Reply io, is designed to act like your digital sales development rep - handling outreach, follow-ups, and lead engagement automatically. It goes beyond simple automation by understanding context and crafting personalized, human-like messages that convert prospects into conversations.
Instead of spending hours on repetitive tasks, Jason AI allows sales teams to focus on what matters most, closing deals.
Key Features
Automated Multichannel Outreach: Run coordinated campaigns across email, LinkedIn, and SMS — all from one dashboard.
Conversational AI Replies: Jason can respond naturally to leads, ask qualifying questions, and keep the dialogue flowing.
CRM Integration: Works seamlessly with major CRMs like HubSpot, Salesforce, and Pipedrive for a unified workflow.
Personalization at Scale: Uses data and context to tailor every message so it feels personal, not robotic.
Real-Time Analytics: Track open rates, replies, and deal progress with detailed performance reports.
Pros and Cons
Pros:
Reduces manual outreach and follow-up workload
Creates natural, two-way conversations with prospects
Easy CRM and workflow integration
Cons:
Higher starting price for small teams
Works best for B2B-focused outbound sales
Jason AI Pricing
Jason AI SDR pricing starts at $300/month for up to 500 active contacts, with a free demo available to test its capabilities before committing.
Why Choose Jason AI SDR?
If your team spends too much time juggling leads and follow-ups, Jason AI SDR gives you a powerful assistant that never sleeps. It helps sales teams automate personalized outreach and keep the pipeline active, all while sounding authentically human.
2. Ava by Artisan - Your AI Sales Teammate, Not Just a Tool
Ava by Artisan isn’t just an AI assistant, it’s built to behave like a true sales teammate. Unlike traditional automation software, Ava can manage your entire outbound workflow from prospecting to follow-ups; while adapting to your brand’s tone and sales playbook.
It’s designed for teams who want a digital SDR that feels human, works autonomously, and continuously learns from every interaction to get smarter over time.
Key Features
Autonomous Sales Agent: Ava takes on real SDR tasks prospecting, qualifying, and following up, all without manual input.
Human-Like Communication: Writes and responds in a natural, brand-consistent tone that feels personal, not scripted.
CRM & Sales Stack Integration: Syncs effortlessly with HubSpot, Salesforce, and Apollo to keep leads and activities updated.
Adaptive Learning: Improves performance as it interacts with more prospects and gathers context over time.
Multi-Channel Outreach: Handles email, LinkedIn, and other communication channels to keep engagement continuous.
Pros and Cons
Pros:
Truly autonomous functions like an actual sales team member
Personalizes every message using data-driven context
Integrates with most sales tools and CRMs seamlessly
Cons:
Early-stage platform some advanced analytics still evolving
Best suited for teams comfortable with AI-driven workflows
Ava by Artisan Pricing
Ava offers a free trial, with paid plans starting at $99/month per seat, depending on outreach volume and integrations.
Why Choose Ava by Artisan?
If you want more than automation - an AI that actually thinks and acts like a salesperson - Ava by Artisan delivers exactly that. It takes care of the repetitive grind, keeps leads warm, and ensures no opportunity slips through the cracks.
3. Lindy - Best for Customizable Outbound Workflows
Lindy is one of the most flexible AI sales agents built for modern teams that want complete control over how their outreach operates. Instead of offering pre-set automations, Lindy lets you design your own workflows; whether that’s qualifying leads, scheduling demos, or following up after a call.
It acts as a digital teammate that connects with your CRM, email, and calendar to handle the day-to-day sales grind, so your reps can focus on closing deals.
Key Features
Workflow Builder: Create fully customized outreach and follow-up flows using natural-language prompts.
Multi-Tool Integrations: Works with Slack, Notion, HubSpot, Gmail, and more to centralize your sales process.
Smart Scheduling: Automatically books meetings, sends reminders, and updates your calendar.
Personalized Messaging: Generates human-like, context-aware emails tailored to each lead.
Team Collaboration: Assigns tasks, shares progress updates, and syncs conversations across your team.
Pros and Cons
Pros:
Highly customizable- adapts to your unique sales workflow
Easy to use with no-code automation
Strong CRM and productivity integrations
Cons:
Requires some setup to unlock its full potential
May feel overwhelming for teams new to automation tools
Lindy Pricing
Lindy offers a Free Plan, with paid plans starting at $49.99/month, including access to advanced workflows and priority integrations.
Why Choose Lindy?
Lindy is perfect for small and mid-sized teams that want more than a plug-and-play AI, it’s for those who want to build their own automation system. If flexibility and customization matter most to your sales strategy, Lindy gives you the freedom to tailor every step of the outreach process.
4. Relevance AI - Best for Building Custom Sales Flows with Minimal Code
Relevance AI is designed for teams that want to go beyond traditional automation and build their own AI agents for sales, operations, or customer engagement; without needing a full tech team.
It lets you create modular, multi-step agents that can qualify leads, send follow-ups, analyze responses, and even sync data with your CRM automatically. Think of it as a visual lab for sales automation, flexible, data-driven, and fast to deploy.
Key Features
Agent Builder: Design sales agents visually with simple drag-and-drop logic, no coding needed.
Data-Powered Actions: Use your internal CRM or spreadsheet data to personalize outreach and lead qualification.
Multi-Agent Collaboration: Deploy multiple agents that handle tasks like prospecting, follow-ups, and reporting together.
Integrations: Works seamlessly with HubSpot, Slack, Notion, and other popular business tools.
Analytics Dashboard: Get real-time visibility into how your agents perform and improve over time.
Pros and Cons
Pros:
Highly modular - great for teams that want custom control
Excellent for internal data-driven workflows
No-code interface makes it beginner-friendly
Cons:
May require experimentation to design the perfect flow
Advanced analytics can feel complex at first
Relevance AI Pricing
Relevance AI offers a Free Plan, with paid plans starting at $19/month, making it one of the most affordable ways to start building your own AI sales agents.
Why Choose Relevance AI?
If you’ve ever wished your sales team could have an AI-powered assistant built exactly for your process, Relevance AI is it. It’s ideal for small to mid-sized businesses that want to mix automation, customization, and real-time insights all without touching a single line of code.
5. Regie ai - Best for Writing High-Performing Email and Call Sequences at Scale
Regie ai is built for sales teams that live in their inboxes and CRMs. It uses advanced AI to write, personalize, and optimize entire outbound sequences; from cold emails to call scripts, helping reps focus on closing instead of drafting.
Whether you’re building a new campaign or refining an existing one, Regie ai makes it easy to create content that actually converts.
Key Features
AI-Powered Copywriting: Generates customized email and call scripts based on your product, tone, and target persona.
Sales Sequence Builder: Design and automate multi-touch campaigns that include emails, calls, and LinkedIn messages.
CRM Sync: Integrates with HubSpot, Outreach, and Salesforce to pull and update contact data automatically.
Performance Insights: Tracks response rates and engagement metrics to improve your outreach strategy over time.
Team Collaboration: Enables multiple team members to review, edit, and approve content before sending.
Pros and Cons
Pros:
Cuts hours of manual writing and campaign setup
Produces copy that’s context-aware and highly relevant
Integrates easily with major CRMs and sales platforms
Cons:
Limited customization beyond the built-in templates
Works best for outbound teams with established messaging
Regie ai Pricing
Regie ai offers a Free Plan, with paid plans starting at $29/month for individuals, while team and enterprise plans are priced higher depending on features and seat count.
Why Choose Regie ai?
If your team spends too much time crafting emails or repeating the same sales pitches, Regie ai acts like your in-house content strategist writing personalized, conversion-driven outreach at scale.
6. Apollo – Best for Teams That Want Everything in One Platform
Apollo is an all-in-one sales intelligence and engagement platform that helps teams find, contact, and convert prospects, all from a single dashboard. It combines a massive B2B database with advanced automation, making it one of the most comprehensive tools for modern sales teams.
From prospecting and email sequencing to analytics and CRM sync, Apollo gives you everything you need to scale your outreach efficiently, without juggling multiple tools.
Key Features
Extensive B2B Database: Access over 260M+ verified contacts with accurate emails and phone numbers.
Multi-Channel Outreach: Automate personalized sequences across email, phone, and LinkedIn.
CRM Integration: Works seamlessly with Salesforce, HubSpot, and other CRMs for smooth data flow.
Real-Time Analytics: Get performance insights on open rates, responses, and conversions.
Lead Scoring & Filtering: Prioritize high-quality leads using smart filters and engagement data.
Pros and Cons
Pros:
Combines data, enrichment, and outreach in one unified platform
Massive verified contact database
Excellent reporting and analytics features
Cons:
Can feel complex for small teams just starting out
Free plan has limited credits compared to paid tiers
Apollo Pricing
Apollo offers a Free Plan with limited monthly credits. Paid plans start at $49/month, unlocking more contacts, automation features, and advanced analytics.
Why Choose Apollo?
Apollo is perfect for growing sales teams that want an all-in-one solution from finding prospects to running automated outreach. It’s built to help you work smarter, move faster, and close more deals with fewer tools.
7. Agent Frank (Salesforge) – Best for Personalized AI Email Outreach
Agent Frank, developed by Salesforge, is a next-generation AI sales assistant that focuses on one thing - writing and sending highly personalized, multi-channel outreach at scale.
Unlike generic automation tools, Agent Frank learns your tone, adapts to each lead, and handles your outbound efforts like a real SDR. It’s built for teams that want the efficiency of automation without sacrificing authenticity in communication.
Key Features
AI-Powered Personalization: Generates unique, human-like messages tailored to each prospect’s context and profile.
Smart Sequencing: Automates follow-ups and responses across multiple channels, email, LinkedIn, and beyond.
Deliverability Optimization: Ensures your emails land in inboxes, not spam folders.
CRM & Inbox Integration: Works smoothly with Gmail, Outlook, HubSpot, and other CRMs.
Performance Tracking: Monitors replies, conversions, and engagement to fine-tune campaigns.
Pros and Cons
Pros:
Deep personalization that improves reply rates
Great for small and mid-sized teams looking to scale outreach
Built-in deliverability features to improve success rates
Cons:
Limited customization options for complex workflows
Works best when paired with strong data sources or lead lists
Agent Frank Pricing
Agent Frank offers a Free Plan with limited sends, while paid plans start at $25/month, unlocking multi-channel capabilities and advanced personalization features.
Why Choose Agent Frank?
Agent Frank is ideal for sales teams who value authenticity in automation. It writes like a human, follows up like a pro, and helps you start more meaningful conversations - all without adding to your workload.
Comparison Table: AI Sales Agents at a Glance
When Should You Use an AI Sales Agent?
AI sales agents can be game-changing, but they shine best in certain environments.
They’re ideal for teams that:
Handle large lead volumes: When manual follow-ups become overwhelming, AI agents ensure no prospect slips through the cracks.
Need help with follow-ups: Automated reminders and personalized responses keep leads warm without constant human effort.
Want consistent outreach performance: AI ensures every message goes out on time and aligns with your brand tone.
However, they might not be the best fit for:
Highly relationship-driven or enterprise-only sales: If your deals rely heavily on deep, one-to-one relationships and long negotiations, human touch will always outperform automation.
In short, if your goal is to scale your outreach while keeping it personal, an AI sales agent can be your most reliable teammate.
Frequently Asked Questions (FAQs)
-What is an AI sales agent and how does it work?
An AI sales agent is a digital assistant that automates tasks like lead generation, outreach, and follow-ups. It uses data, AI models, and CRM integrations to manage your pipeline and engage leads intelligently.
-Can AI sales tools replace human reps?
Not entirely. They handle repetitive, time-consuming tasks, but human reps are still essential for relationship building and complex deal negotiations.
-Are AI sales agents suitable for small businesses?
Absolutely. Most modern tools offer affordable plans and no-code setups, making them perfect for startups and small teams looking to scale faster.
-Do these tools integrate with CRMs?
Yes, nearly all leading AI sales agents connect with platforms like HubSpot, Salesforce, and Pipedrive, ensuring your data stays synced and updated automatically.
-What’s the difference between AI sales agents and chatbots?
Chatbots respond to basic queries, while AI sales agents take action; sending follow-ups, scheduling meetings, or updating CRMs without manual input.
Wrapping Up
AI sales agents are reshaping how teams sell, turning hours of manual work into seamless, automated workflows.
They don’t just speed things up; they help you focus on what really drives growth while building genuine connections and closing more deals.
By freeing your team from repetitive tasks, improving personalization, and maintaining consistent outreach, AI sales agents make your pipeline run smoother and smarter.
Start small and try one tool, automate one process and you’ll see how quickly it transforms your sales productivity and results.