Let’s be honest—managing leads, follow-ups, and email campaigns without a proper system is exhausting.
You spend hours sending emails, tracking responses in spreadsheets, and trying to remember where each lead stands in the sales process.
And despite all that effort, some leads still slip through the cracks.
It’s frustrating, right?
You put in the work, but without the right tools, keeping up with prospects feels like a never-ending chase.
That’s why having a CRM with built-in email marketing isn’t just helpful—it’s a game-changer. It keeps everything organized, automates follow-ups, and ensures no potential deal gets left behind.
Rather than spending time on monotonous tasks, you can concentrate on what truly matters: closing deals and growing your company.
But with so many tools available, how do you choose the best one?
Don’t worry—I’ve got you covered.
Below, I’ve reviewed the 7 best CRM email marketing software to help you find the perfect fit for your business.
Let’s dive in!
What is CRM Email Marketing?
CRM email marketing is a strategic approach that uses contact data to enable highly personalized and effective email engagement.
Instead of blasting the same message to everyone, it helps businesses tailor emails based on customer behavior, interests, and where they are in the sales funnel.
With a good CRM email marketing tool, you can track interactions, automate follow-ups, and make sure no lead slips through the cracks.
For example, if a prospect downloads your pricing guide but doesn’t take action, the system can automatically send a follow-up email with relevant case studies or a special offer.
The real power of CRM email marketing is in building relationships, not just sending emails. It allows businesses to engage customers in a meaningful way, boost conversions, and keep their audience coming back.
Why is CRM Email Marketing Important?
Centralized Customer Data – Stores all interactions, preferences, and purchase history in one place for better targeting.
Automated Follow-Ups – No more manual emails—set up workflows that nurture leads and customers automatically.
Personalized Campaigns – Send tailored messages based on customer behavior and preferences.
Better Sales & Marketing Alignment – Ensures both teams have access to the same customer insights.
Higher Conversions & Retention – Engages leads and customers at the right time with the right message.
In short, CRM email marketing helps businesses build stronger relationships, improve efficiency, and drive more revenue by combining data-driven insights with automated communication.
What are the Best CRM Email Marketing Software?
Here's the list of my top picks of CRM Email Marketing Software...
HubSpot– Best All-in-One CRM & Email Marketing Solution
ActiveCampaign – Best for Advanced Automation & AI-Powered Email Sequences
Brevo (formerly Sendinblue) – Best for Small Businesses & Budget-Friendly Email Marketing
Pipedrive – Best for Sales Teams & Pipeline-Focused Email Marketing
Zoho – Best for Customization & Scalability
GetResponse Enterprise – Best for Scalable Email Marketing & Large Teams
Salesmate – Best for Personalization & AI-Driven Email Outreach
1. HubSpot CRM + Email Marketing – Best All-in-One CRM & Email Marketing Solution
HubSpot CRM + Email Marketing is a powerhouse for businesses looking for a fully integrated CRM, email marketing, and automation platform.
It’s designed to attract, engage, and delight customers through a seamless email marketing and sales experience.
With HubSpot, businesses can manage customer relationships, create highly personalized email campaigns, and automate workflows—all from a single platform.
Its deep integration with sales and marketing tools makes it an excellent choice for teams looking to scale their outreach efforts.
Why HubSpot Stands Out?
Drag-and-Drop Email Builder – Easily create stunning, professional emails without coding.
AI-Powered Personalization – Tailor emails based on contact behavior, interactions, and CRM data.
Marketing Automation – Set up automated email sequences based on triggers, such as lead actions or time delays.
Comprehensive CRM Integration – Track customer journeys and engagement history within the CRM.
A/B Testing & Analytics – Optimize subject lines, content, and CTAs to improve email performance.
Pricing:
Free plan available with limited features.
Paid plans start at $15/month/seat for (Marketing Hub Starter Plan).
Pros & Cons of HubSpot
Pros:
Powerful automation & CRM integration.
AI-driven personalization & segmentation.
User-friendly interface.
Cons:
Can get expensive as you scale.
Steeper learning curve for beginners.
2. ActiveCampaign – Best for Advanced Automation & AI-Powered Email Sequences
ActiveCampaign is an automation powerhouse designed for businesses that need hyper-personalized, AI-driven email marketing and CRM.
It’s known for advanced workflow automation, making it a top choice for companies that want to set up behavior-based email sequences that react to user actions in real time.
Why ActiveCampaign Stands Out?
AI-Powered Email Sequences – Automatically send emails based on customer interactions.
Sales & CRM Automation – Helps businesses track and nurture leads efficiently.
Advanced Lead Scoring – Assign scores to leads based on their engagement and likelihood to convert.
Omnichannel Outreach – Combine email, SMS, and chat marketing in one workflow.
Robust Integrations – Works with 900+ apps like Salesforce, Shopify, and WordPress.
Pricing:
14-day free trial available.
Paid plans start at $15/month (Starter Plan).
Pros & Cons of ActiveCampaign
Pros:
Industry-leading automation capabilities.
AI-driven segmentation for better targeting.
Deep CRM and email marketing integration.
Cons:
No free plan available.
Advanced features require a learning curve.
3. Brevo – Best Budget-Friendly CRM & Email Marketing Software
Brevo (formerly Sendinblue) is a cost-effective email marketing and CRM platform designed for small to mid-sized businesses.
It offers automation, SMS marketing, and transactional emails in a single platform, making it an excellent alternative to expensive CRMs without compromising essential features.
With its drag-and-drop email builder, AI-driven segmentation, and sales pipeline management, Brevo helps businesses engage customers, automate email campaigns, and track sales leads with ease.
Why Brevo Stands Out?
Free Plan with Unlimited Contacts – Unlike many tools, Brevo allows unlimited contacts, even on the free plan.
AI-Powered Email Personalization – Sends customized emails based on user behavior.
Transactional Email & SMS Marketing – Automates order confirmations, appointment reminders, and more.
Drag-and-Drop Email Builder – Create professional emails without coding skills.
Sales CRM & Pipeline Management – Track leads, schedule meetings, and automate workflows in one place.
Pricing:
Forever Free Plan available.
Paid plans start at $8.08/month for the (Starter Plan).
Pros & Cons of Brevo
Pros:
One of the most affordable email marketing CRMs.
Unlimited contacts on all plans.
Includes transactional emails and SMS marketing.
Cons:
Limited automation compared to ActiveCampaign.
Email templates could use more variety.
4. Pipedrive – Best Sales CRM with Email Marketing Automation
Pipedrive is a sales-focused CRM with built-in email automation, lead tracking, and pipeline management, making it ideal for B2B sales teams.
Unlike traditional email marketing tools, Pipedrive helps businesses track every stage of the sales process—from lead capture to deal closure—while automating email follow-ups for higher conversions.
Its AI-powered recommendations, email tracking, and sales forecasting make it a powerful tool for revenue-driven businesses.
Why Pipedrive Stands Out?
Sales Pipeline Automation – Automates lead nurturing and follow-ups based on sales stage.
AI-Powered Email Tracking – Get real-time notifications when prospects open or respond.
Drag-and-Drop CRM Interface – Easily manage deals and track progress visually.
Built-In Email Sequences – Automate personalized email sequences for prospects.
Revenue Forecasting & Lead Scoring – AI-powered insights help prioritize high-value deals.
Pricing:
14-day free trial available.
Paid plans start at $14/month/seat.
Pros & Cons of Pipedrive
Pros:
Perfect for sales teams looking for CRM + email automation.
AI-driven lead scoring helps prioritize the best opportunities.
Simple and intuitive user interface.
Cons:
Lacks deep email design customization.
Not ideal for businesses focused solely on email marketing.
5. Zoho – Best for Customization & Scalability
Zoho CRM + Zoho Campaigns is a powerful, fully customizable email marketing and CRM platform designed for businesses of all sizes.
It provides AI-driven automation, multi-channel marketing, and deep integrations that help sales and marketing teams capture, nurture, and convert leads efficiently.
With Zoho’s ecosystem, you can send targeted email campaigns, track customer interactions, automate follow-ups, and analyze performance—all within a unified platform.
Why Zoho Stands Out?
AI-Powered Lead Scoring & Automation – Zoho’s AI assistant, Zia, helps prioritize high-intent leads.
Multi-Channel Outreach – Run email, SMS, social media, and webinar campaigns in one place.
Drag-and-Drop Email Builder – Create visually engaging emails without coding.
Pre-Built & Custom Workflows – Automate lead nurturing, sales follow-ups, and customer retention.
Deep CRM & Marketing Integration – Syncs seamlessly with Zoho’s entire business suite.
Pricing:
30-day free trial available.
Paid plans start at $20/month (Zoho Campaigns) & $14/month (Zoho CRM).
Pros & Cons of Zoho CRM + Zoho Campaigns
Pros:
Highly customizable for different business needs.
AI-powered lead scoring boosts sales efficiency.
Multi-channel marketing capabilities.
Cons:
Learning curve due to extensive features.
UI can feel outdated compared to competitors.
6. GetResponse Enterprise – Best for Scalable Email Marketing & Large Teams
GetResponse Enterprise is an advanced email marketing and automation platform designed for mid-to-large businesses that require scalability, high deliverability, and enterprise-level marketing automation.
It includes AI-powered segmentation, personalized email campaigns, and deep analytics, helping businesses convert more leads into customers with data-driven strategies.
Why GetResponse Enterprise Stands Out?
AI-Driven Audience Segmentation – Automatically groups customers based on engagement.
Advanced Email Automation – Create behavior-based email sequences for better engagement.
Transactional Email API – Perfect for order confirmations, receipts, and real-time notifications.
Dedicated IP & Deliverability Consulting – Ensures your emails avoid spam filters and land in inboxes.
Web Push Notifications & Chatbots – Engage users beyond just email.
GetResponse Enterprise Pricing:
Pricing for GetResponse Enterprise starts at $1,099 per month. With the plan, you can create unlimited users and roles. You also get access to priority support, a dedicated IP address, single sign-on, SMS marketing, mobile push notifications, AI recommendations, and unlimited roles.
Other price plans include:
Starter – $15.6 monthly with unlimited newsletters, auto-responders, websites & landing pages, sign-up forms & pop-ups, 24/7 live chat, integrations, and APIs.
Marketer – $48.4 monthly. Comes with everything in email marketing, plus, event-based workflows, newsletter revenue statistics, web push notifications, predictive email delivery, advanced segmentation, contact scoring, and e-commerce-specific features.
Creator – $56.4 monthly. Includes content monetization features like courses, premium newsletters, webinars, and more.
Pros & Cons of GetResponse Enterprise
Pros:
Best for large-scale email marketing & automation.
AI-powered personalization for increased engagement.
Excellent deliverability with dedicated IP support.
Cons:
Expensive for small businesses.
Some features require setup assistance.
7. Salesmate – Best for Personalization & AI-Driven Email Outreach
Salesmate is a smart sales CRM with built-in email marketing and automation features, designed for B2B sales teams, agencies, and SaaS businesses.
With AI-powered email tracking, automation, and predictive lead scoring, Salesmate helps sales teams engage prospects effectively, close deals faster, and boost revenue.
Why Salesmate Stands Out?
AI-Powered Email Sequences – Automates follow-ups based on customer behavior.
Multi-Channel Outreach – Combines email, SMS, and call tracking in one CRM.
Email & Deal Tracking – Get real-time notifications when a prospect opens or replies.
Built-In Sales Pipeline – Manage deals, track progress, and prioritize high-value leads.
Seamless Integrations – Connects with tools like Slack, Zoom, and Zapier.
Salesmate Pricing:
15-day free trial available.
Paid plans start at $23/month ( Basic Plan).
Pros & Cons of Salesmate
Pros:
Best for sales teams that need CRM + email marketing.
AI-powered lead scoring & engagement tracking.
Affordable compared to other sales-focused CRMs.
Cons:
Not as feature-rich as HubSpot or ActiveCampaign.
Limited customization for email templates.
What Are the Benefits of Using CRM Email Marketing Software?
If you're running a business, you know how challenging it is to keep up with customers, send follow-ups on time, and track every lead in your sales pipeline. And having a CRM Email Marketing Software can benefit in the following ways...
Better Lead Management – Instead of juggling spreadsheets, you get a centralized dashboard to track all leads and interactions.
Email Automation – No more manual follow-ups. Set up email sequences, and let automation do the work.
Personalized Customer Engagement – Use customer data to send targeted, relevant emails, increasing open rates and conversions.
Sales Pipeline Visibility – See exactly where leads are in the funnel and what actions to take next.
Higher Deliverability – CRMs help prevent emails from landing in spam by warming up domains and following best practices.
Data-Driven Insights – Track email performance and tweak campaigns based on real-time analytics.
How to Choose the Best CRM Email Marketing Software for Your Business?
Choosing the right CRM email marketing tool isn’t as simple as picking the most popular one—you need a solution that fits your specific business needs.
Here’s a quick checklist to help you decide:
Business Size & Needs – A startup may need a simple, affordable solution, while an enterprise might require advanced AI automation.
Ease of Use – A complicated system will only slow you down. Look for a user-friendly interface with easy navigation.
Automation & AI Features – The best tools offer AI-driven segmentation, lead scoring, and smart email sequences to boost conversions.
Integration Capabilities – Make sure it connects with your existing tools like Zapier, Slack, Google Workspace, or your sales CRM.
Pricing & Scalability – Some CRMs charge per contact, while others have flat pricing. Pick one that scales with your business.
Customer Support & Training – If something goes wrong, how quickly can you get help? A solid support team is a must.
Pro Tip: Try a free trial before committing to see if it aligns with your workflow.
Who Should Use CRM Email Marketing Software?
Wondering if your business actually needs CRM email marketing software?
If you rely on customer relationships, lead generation, and automated communication, then the answer is YES.
Here’s who benefits the most:
B2B & SaaS Companies – They need automated follow-ups and lead tracking to close deals faster.
E-commerce Stores – CRMs help segment customers and send personalized product recommendations.
Agencies & Consultants – Automated workflows make it easy to manage multiple clients and nurture leads.
Real Estate & Financial Services – CRM email marketing helps track interactions and nurture potential clients over time.
Simply put, a CRM with email marketing is essential if you want to organize leads, automate emails, and improve conversions.
What’s the Difference Between CRM Email Marketing Software & Standalone Email Marketing Tools?
People often confuse CRM email marketing software with regular email marketing tools like Mailchimp or ConvertKit. However, they serve different purposes.
Here’s a side-by-side comparison:
Key Takeaway: If you need to track sales, manage leads, and automate personalized emails, go for a CRM with email marketing. If you only need basic email blasts, standalone tools may be enough.
Wrapping Up- CRM Email Marketing Software
Choosing the right CRM email marketing software can completely transform how you manage customer relationships and drive sales.
Investing in the right platform means better lead nurturing, higher conversions, and stronger customer retention—giving your business to real competitive edge.
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